AN ASSESSMENT ON MASS MEDIA AS A TOOL FOR POPULATION CONTROL IN NIGERIA
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- NGN 5000
ABSTRACT
The study investigated mass media influence on population control in Kaduna State. Four research questions were asked and four objectives were formulated.The research design adopted was survey combined with focus group discussion, observation guide and In-dept Interview. A sample of six hundred and five (605) respondents among women of reproductive age between15-45, were selected from seven local government areas including Kaduna Metropolis using multistage sampling technique. Questionnaire was used to collect information from the subjects. Mean score statistics and Standard Deviation were used for the purpose of data analysis. Checklists for observation were also used as instruments to collect data. The findings revealed that inadequate population control messages caused problems of misunderstanding the benefits of population control. These problems might be due to inappropriate methods being used to communicate with people. The conclusion drawn from the findings of this study show an important knowledge gap exists with respect to population control benefits. The analysis of the data revealed that respondents were of the opinion that communication channels have significant impact on the population and face to face communication is considered as the best strategy in promoting population control in Kaduna State. The main recommendation from this study is for the State Health-Director to organize job-training, workshops and seminars at interval for health workers on population control. Communication messages should also be edited locally and not at national level as it is know. The establishment of a population control communication audit should be conducted in Kaduna State. National, regional and community radio and television stations should conduct discussions that will help women to understand their reproductive life, rationalize work and shift emphasis from funding to report population control communication activities. Religious and traditional leaders (Imams, Pastors and chiefs) should have regular communication with their followers on the need for population control as stated in their engagement protocol held with the UNFPA.
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